The movie industry is dominated by males, this maybe why some aspects are created as they are, for example women in films do not tend to be the protagonist character but instead are seen as objects that work against the development of a story-line freezes the flow of action in moments of erotic contemplation, women are seen as both erotic objects for characters within the screen story and an erotic object for spectators within the auditorium. An example of this is in the Pierce Brosnan James Bond film when the pace of the film slows dramatically when Hale Berry walks out of the sea onto the beach, the camera focusses on her in the centre of the screen.
This extract also strengthens the theory of Scopophilia, from Greek "love of looking", is deriving pleasure from looking. This is can be demonstrated at looking at a nice figure.
Tsvetan Todorov - Equilibrium.
Todorov said that all stories start in a state of equilibrium (normal life), then disrupted by an event, setting in a motion chain of events. Problems are solved so that order can be restored.
Claude Levi- Strauss - Binary opposites.
Levi- Strauss was not interested in the order of events in a narrative but in fact binary opposites present in them. Binary opposite are sets of opposite values which reveal the structure of media texts. These are deeper arrangements of themes. Most common opposites in texts are good Vs. evil, male Vs. female.
Studies have been performed by psychologists, such as Bandura and Walters, Bobo doll experiment, this demonstrated that young children imitate behaviour seen by adults in the same situation on film. This experiment demonstrated that media has a strong influence on behaviour, not just violence but small events witnessed by either film, TV, or newspapers stick in peoples' minds such as phrases', these popular phrases can then be re used in different contexts, this is intertextuality.
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