Empire is in a white font over-ridded with the electric blue featured in the center of 'Iron Man'. The colour creates the sense of strong forces of electricity.
The date, issue and price is in the space between the 'M' this is in the same place in every issue, this is where existing customers will expect to find it.
This also goes with the website always being placed under the 'E'
The background is plain black contrasting well with the white font, no attention is subtracted from the character. The film the character is from is written across the chest, sticking to blue and white, (these colours contrast well against the red suit) under this is a tagline, which refers to the previous prequel with writing the 'same attitude' suggests the audience have seen the first film, however looking at the rest of the line, the audience know they can understand what happens.
Empire aims to attract customers with large images taking over the majority of the page. Often the image covers over a letter of the masthead typically this letter is 'P' and sometimes 'I' as the images are nearly always central to the page.
Under the prodominent image there is 'Plus Three Amazing Exclusives' encourages readers to see what they have to say about the below films.
Along the bottom is a wide footer giving insight into what else is inside as the majority of the cover has been used. Next to each image of a character from a film is the name of said film and a few words to encourage further reading.
The barcode is up the right hand side in the corner, this isn't conventional for Empire magazine, the barcode is often where ever there is enough space to put it but they are always in the bottom half.
The pug sticks with the colour scheme of blue and white. Those who are interested in films will be attracted to this as they review films of 2009. It's elevated above the image not touching anything, because of this it attracts some more attention than it would if it was piled next to a list.
The line next to the image introduces the character.
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